Logo Design: From Concept to Presentation
What is a Designer?
A course by Sagi Haviv , Graphic Designer
Learn the basic principles of logo design as you find your personal identity as a designer
About the video: What is a Designer?
Overview
“What is really a designer? How many things do we have to be good at?”
In this video lesson Sagi Haviv addresses the topic: What is a Designer?, which is part of the Domestika online course: Logo Design: From Concept to Presentation. Learn the basic principles of logo design as you find your personal identity as a designer.
Partial transcription of the video
“UNIT 2 - LESSON 1 WHAT IS A DESIGNER? When people ask me "what do you do?" I always pause. Because the natural answer is "graphic designer". But what do people think about graphic designers? They think pretty much that we arrange shapes on a page to look nice. They have no idea how many things we have to be good at. We have to be good at drawing. We have to be good at computer. But we also have to be good at coming up with ideas. That is the heart of what we do. We have to be good at relationships with clients. We have to be good at running a business. We have to be good at solving problems...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: From Concept to Presentation
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
A course by Sagi Haviv
Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.
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- Level: Beginner
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