Logo Design: From Concept to Presentation
Choose Your Client
A course by Sagi Haviv , Graphic Designer
Learn the basic principles of logo design as you find your personal identity as a designer
About the video: Choose Your Client
Overview
“In this lesson, I want to encourage you to go out and find your client for the course project.”
In this video lesson Sagi Haviv addresses the topic: Choose Your Client, which is part of the Domestika online course: Logo Design: From Concept to Presentation. Learn the basic principles of logo design as you find your personal identity as a designer.
Partial transcription of the video
“UNIT 4 - LESSON 1 CHOOSE YOUR CLIENT We are not artists. An artist comes up with his own problem and then solves it. Designers solve other people's problems. An artist can work alone in a basement for days without seeing anybody. We must develop a relationship with the client in order to create. We must get out and interact. Move away from the screen and go out into the real world to find a client. It can be a neighborhood business, for example. This client must have a logo that does not work well Think about the criteria we defined earlier. Now, of course there's a difference between a cli...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: From Concept to Presentation
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
A course by Sagi Haviv
Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.
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