Logo Design: From Concept to Presentation
Understand Your Client
A course by Sagi Haviv , Graphic Designer
Learn the basic principles of logo design as you find your personal identity as a designer
About the video: Understand Your Client
Overview
“To help you understand the client, I am going to introduce the Harvard University Press client and share the answers to the questions of the previous lesson they gave me.”
In this video lesson Sagi Haviv addresses the topic: Understand Your Client, which is part of the Domestika online course: Logo Design: From Concept to Presentation. Learn the basic principles of logo design as you find your personal identity as a designer.
Partial transcription of the video
“UNIT 4 - LESSON 2 UNDERSTAND YOUR CLIENT Now that we are back in the studio let's talk about the client I'm going to use as an example for this course. Harvard University Press is one of the most prestigious publishers in the world. It's based in Cambridge, Massachusetts, and right on the campus of the university. But, it doesn't only publish works by professors of the university, it publishes many authors around the world. Harvard used to have a very traditional seal. It's an oval shape, vertical oval shape, and inside of it is three books with the word "Veritas", it's a Latin word for tru...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: From Concept to Presentation
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
A course by Sagi Haviv
Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.
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