Logo Design: From Concept to Presentation
Typography
A course by Sagi Haviv , Graphic Designer
Learn the basic principles of logo design as you find your personal identity as a designer
About the video: Typography
Overview
“A good symbol is nothing without typography. The name is the most meaningful thing about the logo. You can't change the name, you don’t choose the name, so you have to design the name with meaning.”
In this video lesson Sagi Haviv addresses the topic: Typography, which is part of the Domestika online course: Logo Design: From Concept to Presentation. Learn the basic principles of logo design as you find your personal identity as a designer.
Partial transcription of the video
“UNIT 4 - LESSON 5 TYPOGRAPHY A great symbol is nothing without a name. The name of an institution or a company is not up to us. We don't choose the name. The name is there and we have to represent it in the best possible way that works with the symbol that we design. So, once we have the options that we like to present for symbols, we think about what would be a meaningful way to design the name that would work nicely with each symbol and will also strike the right feeling, the right personality for the brand we're representing. In the case of Harvard University Press, we had a variety of s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: From Concept to Presentation
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
A course by Sagi Haviv
Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.
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