Logo Design: From Concept to Presentation
How to Build the Case
A course by Sagi Haviv , Graphic Designer
Learn the basic principles of logo design as you find your personal identity as a designer
About the video: How to Build the Case
Overview
“Many people can design nice logos, but what separates good work from great work, is the logos to manage to see the light. Until now we have talked about design, now we are talking about the other element on the other side of the table, that is not completely under our control: the client. 60% of the time I invest in a project I dedicate it to build the case, let me explain why.”
In this video lesson Sagi Haviv addresses the topic: How to Build the Case, which is part of the Domestika online course: Logo Design: From Concept to Presentation. Learn the basic principles of logo design as you find your personal identity as a designer.
Partial transcription of the video
“UNIT 5 - LESSON 2 HOW TO BUILD THE CASE Now let's talk about the presentation and building a case. Your client, as we said, comes in with great expectations and we're gonna talk about some front matter that we put in the presentation when they first sit down, when you first come together to help move them into a different mind space. This is now something that they're gonna look at, that they have to decide to adopt and will become their face for many years, maybe decades. So it's a very different kind of mind space and examination. It's not the same way when you look at advertising, or mar...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: From Concept to Presentation
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
A course by Sagi Haviv
Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.
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- Level: Beginner
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