Borregos Tec

As part of the broader reconsideration of the Tecnológico de Monterrey visual identity, we redesigned the university system’s athletics brand, “Borregos” (rams).

Building on elements familiar to student athletes, the Borregos ram’s head symbol was reimagined. A three-letter abbreviation for each campus combines with the symbol to create a coherent system for differentiating the various teams. With new uniforms, helmets, signage, and promotional materials for every sport and campus, the cohesive new identity enhances the visibility and prestige of the university’s presence across the nation and beyond.

Further information about the Borregos athletics program can be found here.