AI in Digital Marketing
Expand your digital marketing tools with AI. Discover the top techniques companies are using to optimize their campaigns.
Artificial intelligence capabilities such as data collection, natural language processing, machine learning, and data analysis can get you customer insights and automate marketing tasks and decisions without moving a finger (or by only moving "a finger").
Think of AI as if it was your own happy slave, and the images and texts it generates as cotton harvested just for you, that way you'll be able to ease your impostor syndrome. The most important thing in marketing and life is to feel good about yourself regardless of what you do...!
Lead by Example
A nice heartwarming story is that of Nutella's AI generated packaging. One day Nutella executives stopped eating Nutella for a second and got a paradigm-shifting idea - "What if we made our products even more desirable and the brand even more visible?" - This transformative challenge was given to Ogilvy Italia, a branding agency. They used AI and a dozen of patterns to create 7 million one-of-a-kind labels as unique and expressive as Italian people are (or even more!). And that's how Nutella Unica was born.
But who sorted out the 7 million designs? That is a life time of work... What if someone dropped a selfie into the AI melting pot, can you imagine the Cronenberg horrors it could be creating? At least they are unique horrors, I guess... Just like Italians, am I right? Sorry, that was written by AI, I should've thought it nicer values when it was growing up!
AI Software
Are you tired of talking to real people? AI-driven chatbots have been around for a while as a way to communicate with and provide information to customers. They can get instant answers this way. Sometimes they are senseless, but at least they are fast! AI makes simple queries or interactions with a brand easier. I, personally, love talking to brands: "Nutella, my love! Why are you always so good to me? I don't deserve you!".
If you like how this sounds, AI software such as ChatGPT and Jasper can do the job for you! They can help you generate email subject lines, ad copy, landing pages, blogs, or anything else you need for your content marketing... Just like this article...! But real AI can't be bigoted against Italians like I seem to be…! That is the special human touch that I bring to the table, and no one can take that away from me!
Even More AI Tools
Writer - You didn't learn how to write in school? Don't worry! This content generation tool can repurpose content and includes an AI writing assistant. It will automatically make your nonsensical text make the same sense but better...!
Midjourney - Generative AI that can convert text prompts into images. A lot of Anime has come from Midjourney for some reason...!
Optimove - A customer data platform with AI-based marketing functions. I like the name of this AI tool, who came up with it... another AI tool?
Zapier - Helps automate workflows by connecting apps and services that your company uses... Such as "Writer" and "Midjourney"... They will become best pals!
Manychat - Provides an interactive customer experience using NLP to respond to customers on social platforms including WhatsApp. Now I can confess my love to Nutella without any filthy human judging me through their phone screen.
Evolv.ai - Uses AI and machine learning algorithms to improve customer experiences in real-time. Oh no, does that mean that they will get to know me? I can't deal with social experiences, I'm too shy!
Surfer SEO - A cloud-based on-page optimization tool that analyzes and compares your pages against what currently ranks on the SERPs (“Search Engine Results Page”). How could I ever compete with all the Anime Midjourney is generating...?
Perplexity - Similar to ChatGPT but more suitable for research as it uses web citations in a clearer way. That way you can steal it and feel good about yourself, too!
Do you want to become a navel-gazing expert? There are even more ways you can feel accomplished whilst doing nothing:
- Join our AI courses
- AI Content Creation
- ChatGPT: What is it? - An article by Laura Muriel Valcarcel
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