Marketing Tutorial: Tips and Tricks to Sell your Art in Fair Events
Learn how to set up an eye-catching booth and maximize your sales in art fairs with Hannah Stelter's proven strategies
As a professional artist, Hannah Stelter, also known as The Scribble Lady, who earns a significant portion of her income from in-person art fairs, will share her insider tips and tricks to help you succeed in this vibrant marketplace.
When setting up your booth, a full-length tablecloth is a must. Stretch tablecloths are excellent because they are wrinkle-free and provide a clean, professional look. Avoid cotton tablecloths that wrinkle easily; instead, opt for fabrics that maintain their appearance without the need for ironing.
Signage plays a crucial role in attracting customers. Ensure your booth is noticeable from a distance with large, clear signs. My sign stating "Stickers and Nudes" has significantly increased my booth traffic by making it obvious what I sell. Remember, your goal is to capture attention and draw people in.
Arrange your products at the eye level of your customers. Whether you're hanging artwork or displaying prints, the right height ensures visibility and accessibility. Add height to your tables using crates or stands for smaller items like stickers and patches to create a more engaging display.
Test your booth setup at home and take a photo. This practice helps you efficiently recreate the setup at the fair, saving time and reducing stress. Knowing exactly what you need to bring ensures you won't forget any essential items.
Always have your prices visible to avoid frustrating potential buyers. Clear pricing shows professionalism and helps customers make quick purchasing decisions without waiting to ask.
Have multiple types of business cards available, including digital options like a QR code. This ensures potential customers can easily contact you or follow you on social media, even if you run out of physical cards.
Selling art at fairs can be incredibly rewarding and profitable when done right. By following these tips, you’ll be well on your way to creating an attractive and efficient booth that draws in customers and maximizes your sales. For more in-depth information, check out her new course on Domestika.
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