Best seller

Instagram Strategy for Business Growth

RELATABILITY - Create Evergreen Content

A course by Dot Lung , Social Media Expert

Learn a proven method to generate brand awareness and build meaningful relationships with your audience

Best seller
96% positive reviews (4.1K)
139123 students
Audio: English, English
Spanish, English, Portuguese, German, Italian, French, Polish, Dutch

About the video: RELATABILITY - Create Evergreen Content

Overview

“The more relatable you are, the more LIKES you’ll get. It’s that simple. When you’re relatable. You stay relevant and the content is EVERGREEN, and that’s content that never dies and never expires. ”

In this video lesson Dot Lung addresses the topic: RELATABILITY - Create Evergreen Content, which is part of the Domestika online course: Instagram Strategy for Business Growth. Learn a proven method to generate brand awareness and build meaningful relationships with your audience.

Partial transcription of the video

“LESSON 3: RELATABILITY CREATING EVERGREEN CONTENT The most frequently asked question ever: How do you get more likes? Well, let me show you. The R in DRAGON is for Relatability and Relevance. We need to make content that is so relatable so it stays super relevant 24/7. Relatability is directly correlated with likeability. Likeability means we will have higher relevancy, and relevancy is one of the main ranking factors that keeps content in a newsfeed for a longer period of time or not. More time means more opportunity for more people to like it so that the content stays even longer and long...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Instagram Strategy for Business Growth

Level: Beginner
96% positive reviews (4134)
139123 students
4 units
21 lessons (1h 23m)
11 downloads

Category
Marketing & Business
Areas
Brand Strategy, Communication, Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Marketing, Social Media

Dot Lung

A course by Dot Lung

Teacher Plus

Social Media Expert

Dot Lung is a Los Angeles native that has traveled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.

Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.