Best seller

Instagram Strategy for Business Growth

Creating the Calendar

A course by Dot Lung , Social Media Expert

Learn a proven method to generate brand awareness and build meaningful relationships with your audience

Best seller
96% positive reviews (4.1K)
139123 students
Audio: English, English
Spanish, English, Portuguese, German, Italian, French, Polish, Dutch

About the video: Creating the Calendar

Overview

“Think less about “posting, more about “programming”. First figure out how much bandwidth, time and budget you have for content creation. If you can do 3 posts a week that’s good, and if you can post daily without losing quality, that would be great! The most important thing is to be consistent, hence the creation of a content calendar so we know what and when we should be posting on social! ”

In this video lesson Dot Lung addresses the topic: Creating the Calendar, which is part of the Domestika online course: Instagram Strategy for Business Growth. Learn a proven method to generate brand awareness and build meaningful relationships with your audience.

Partial transcription of the video

“PUBLICATION CALENDAR BUILD THE DRAGON Let's get ready to build the dragon. It's time to make a super organized calendar so that we can schedule our posts. Warning: There is no fancy app for this process, I just use Google Sheets. If you need to see what the grid looks like, There are apps like Planoly, Latergram, or even Preview that will show you what the grid will look like. Let's take a look at why I use Google Sheets. Here is, basically, the calendar. I'm able to share it with anybody at any company that I'm working for. I use Google Sheets because it's really the place that I can store...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Instagram Strategy for Business Growth

Level: Beginner
96% positive reviews (4134)
139123 students
4 units
21 lessons (1h 23m)
11 downloads

Category
Marketing & Business
Areas
Brand Strategy, Communication, Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Marketing, Social Media

Dot Lung

A course by Dot Lung

Teacher Plus

Social Media Expert

Dot Lung is a Los Angeles native that has traveled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.

Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.