Brand Design for the Restaurant Industry
A course by VVORKROOM , Branding and Strategy Studio
Learn how to create memorable branding that tells a story and stimulates all five senses
Learn how to create memorable branding that tells a story and stimulates all five senses
A logo is the visible face of a complex communication system that defines a brand. In the case of a restaurant, that can include not only the unique flavors it offers in its dishes, but also less obvious details like the music, the decoration, and the uniforms of the staff.
In this course, explore the many brand expressions that can exist within a food or restaurant project alongside Vicky González, founder of the branding and brand strategy studio VVORKROOM. Learn to develop different graphic applications in a way that communicates a coherent concept without being repetitive.
What will you learn in this online course?
16 lessons & 12 downloads
- 100% positive reviews (298)
- 8,992 students
- 16 lessons (1h 58m)
- 12 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a complete branding project for a restaurant or bar—from the initial concept to the final applications, including a logo, a mood board of the interior, and a definition of the complete experience.
Projects by course students
Who is this online course for?
Designers, students, and entrepreneurs who want to learn about the design and creation of visual identities for bars and restaurants.
Requirements and materials
You will need some knowledge of graphic design and a computer with design software like Adobe Illustrator, InDesign, or Photoshop installed.
Reviews
VVORKROOM is a studio specialized in branding and brand strategy with a distinctly human touch. It was founded by Vicky González, an art director and brand strategist with more than 12 years of experience working in the industry.
VVORKROOM's values are simple: real connection with its clients, personalized attention, timely delivery, and design that is aligned with a strategic vision.
Located in Barcelona and Mexico City, the VVORKROOM team collaborates with a network of specialists to help meet the needs of each individual project.
Content
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U1
Introduction
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Who I am
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Influences
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What will we do in this course?
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U2
What is an identity project?
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What do we mean when we say 360?
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The difference between doing beautiful things and doing things well
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Analyzing the possible deliverables
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U3
Composition of the final project
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Brief: valuable answers come from the right questions
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Concept and context
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Mood board
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U4
Let's do it
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Graphic identity
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Menu layout
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Printed applications
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Uniforms
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Definition of tables and interior management
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U5
Postproduction: Our most important differentiator
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How far can you go?
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Let's make a playlist!
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FP
Final project
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Brand Design for the Restaurant Industry
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
silvana_90gl
Este curso me ayudo mucho a tener una mejor comunicación con los clientes para captar sus ideas y que ellos pudieran entender la dirección de diseño de su marca creo que abarca puntos muy importantes en el desarrollo de un branding muy recomendable!
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kerenfernandez
PlusFue una experiencia increíblemente valiosa. Pudo poner en practica mis conocimientos previos y nuevos para crear una identidad visual coherente y atractiva que refleja la esencia del restaurante y atrae a los clientes. Las lecciones sobre colores, tipografía y elementos gráficos fueron muy útiles, y el apoyo de los instructores fue excelente. Recomiendo este curso a cualquiera interesado en el diseño de marca.
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grvilleda
Creo que este curso abarca todas las áreas que conforman la estrategia a nivel gráfico en el sector gastronómico. Lo recomendaría a principiantes o a aquellos que deseen adentrarse de manera general en la creación de una marca para restaurantes.
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dawiam
Una grata experiencia, tal cual lo q dice es lo q se hace, sin tener conocimientos previos o básicos, logras entender cada aspecto del proyecto, cada explicación, lográndote adentrar en este mar.
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caarolinarp
Me encanto!! Un curso muy claro y conciso frente a sus contenidos, soy principiante en el medio del diseño y este curso me inspiró mucho a seguir creciendo y aprendiendo en el ambito del branding al rededor de la alimentación. ¡Recomendado!
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