Writing Guide: Bring Consistency for Brand Narratives
A course by Mariane Lorente , Journalist
Dive into the world of brand storytelling and create a writing guide that brings consistency to your business.
Dive into the world of brand storytelling and create a writing guide that brings consistency to your business.
Discover how to develop an effective writing guide for digital products by exploring the UX writing and content design techniques perfected by Mariane Lorente throughout her career.
You will learn how to structure and document the principles of digital communication that reflect the identity and values of any company, enhancing user interaction and strengthening market presence.
You'll be able to create a writing guide from scratch, learning to define a brand's tone, style, and voice through specific techniques designed to craft effective content that resonates with different audiences.
Create impactful writing guides to communicate clearly and consistently on behalf of a brand or product.
What will you learn in this online course?
14 lessons & 20 downloads
- 18 students
- 14 lessons (1h 11m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese, Spanish, English, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
The final project involves creating an initial writing guide for a digital product, whether real or fictional. This document will serve as the foundation for consistent and effective communication of the chosen brand or product.
Who is this online course for?
This course is ideal for UX designers, content writers, product managers, and any professional involved in creating digital experiences who wants to enhance their ability to effectively communicate the features and benefits of their products through well-structured and coherent communication.
Requirements and materials
You will need access to a word processor like Microsoft Word or Google Docs and basic office supplies for note-taking and sketching ideas.
It is recommended to have a basic understanding of branding and communication concepts to follow the course more easily.
A course by Mariane Lorente
Mariane Lorente is a renowned journalist and expert in UX writing and content design, with a career spanning over two decades. Born in São Paulo, Mariane has combined her background in journalism and marketing with her passion for gastronomy to innovate in the field of digital communication.
She has led significant projects at companies like iFood and Loggi, where she pioneered the establishment and management of content design teams.
Her work, "Cozinha Pop," co-written with Laura Salaberry, showcases her ability to blend pop culture with technical information, a skill she enthusiastically shares with her students.
Content
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U1
Introduction
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Presentation
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Influences
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U2
The Writing Guide
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What is a writing guide and what is it for?
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Why Make Your Own Writing Guide?
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Meet Clarice
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Start with the Double Diamond
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U3
Writing the Writing Guide
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Getting to know the Magnolia Fair
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Writing about the Magnolia Fair
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Define general writing rules and standards
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Writing for each audience
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Writing each type of content
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Writing a microtext for a website or app
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U4
Communication and governance
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Communication plan
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Governance model
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FP
Final project
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Writing guide: bring consistency for digital products
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
